Yesenia Otero

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Education

B.S., Northeastern University (1996)                                                                       Cornell University (2015) Marketing Strategy                                                        J.D. William Mitchell School of Law, Candidate

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Yesenia Otero is responsible for conceptualizing, implementing and integrating business, marketing and capital raising plans and operational methodologies for companies owned by foreign nationals and 200+ domestic startups in diverse industries. She further assisted C-level executives and founders with their overall business vision.

She has formulated strategic direction and cultivated key alliances and partnerships, investor and shareholder relations with multi-million dollar companies and governmental entities such as Next Era’s Florida Power & Light, BB&T, American Airlines, Ford, Broward County Mayor’s Office, Public Supermarkets among other entities.   She has conceptualized and implemented plans for franchisees impacting their P&L by reducing costs and increasing sales.

In 2011, she founded and piloted the Assist & Achieve program subsidizing small businesses for which a county proclamation was obtained due to the programs impact.  She spearheaded programs empowering economic development increasing venture sustainability and provided college-level instruction on business planning, marketing and branding initiatives.

Leadership, Membership & Honors

  • Broward County Proclamation for Creation of Assist & Achieve Business Program
  • Broadcasting Achievement Award
  • Roberto Clemente Commemorative Award
  • LATAM Excellence Award

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