[vc_row][vc_column width=”1/2″][vc_single_image image=”3178″ border_color=”grey” img_link_target=”_self” img_size=”medium-thumb” img_link_large=”” style=”vc_box_shadow_border”][wpc_custom_heading heading=”YESENIA OTERO” colored_line=”yes” line_color=”primary” position=”left”][vc_column_text]Yesenia Otero is an entrepreneurial leader and marketing executive with 15+ years of experience in strategic planning empowering startups and assisting new venture management with business development, visa planning, capital raising and marketing strategies.
B.S., Northeastern University (1996) Cornell University (2015) Marketing Strategy J.D. William Mitchell School of Law, Candidate
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Yesenia Otero is responsible for conceptualizing, implementing and integrating business, marketing and capital raising plans and operational methodologies for companies owned by foreign nationals and 200+ domestic startups in diverse industries. She further assisted C-level executives and founders with their overall business vision.
She has formulated strategic direction and cultivated key alliances and partnerships, investor and shareholder relations with multi-million dollar companies and governmental entities such as Next Era’s Florida Power & Light, BB&T, American Airlines, Ford, Broward County Mayor’s Office, Public Supermarkets among other entities. She has conceptualized and implemented plans for franchisees impacting their P&L by reducing costs and increasing sales.
In 2011, she founded and piloted the Assist & Achieve program subsidizing small businesses for which a county proclamation was obtained due to the programs impact. She spearheaded programs empowering economic development increasing venture sustainability and provided college-level instruction on business planning, marketing and branding initiatives.
Leadership, Membership & Honors
- Broward County Proclamation for Creation of Assist & Achieve Business Program
- Broadcasting Achievement Award
- Roberto Clemente Commemorative Award
- LATAM Excellence Award